Jólasveinar — 13 Days of Mischief

Thirteen brothers. Thirteen bad habits. A very Icelandic Christmas.

Meet the Jólasveinar: Iceland’s mischievous Yule Lads, each with his own peculiar specialty. This collection pairs vintage folklore illustrations with Icelandic names and dry English humor, across matching tees and hoodies.

From Stekkjastaur’s sheep trouble to Kertasníkir’s unusual snack, choose the lad whose mischief feels familiar.